Maine Biz - Apparel startup Rugged Seas adds minority investor, mulls next stage of growth

“Over the course of several meetings, our team was impressed by Nikki and Taylor’s ability to generate top-line growth, strong local partnerships, and collaborative interest from national brands ... We recognized an opportunity to provide operational and strategic value to help Rugged Seas achieve their vision of market expansion outside of New England and into brick-and-mortar retail.”

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Taylor Strout
Maine Women Magazine - Meet Nikki Strout, Owner of Rugged Seas

For Nikki, the success of Rugged Seas has meant she’s taken on more and different responsibilities than she ever expected. With Taylor often gone on long fishing trips, she puts the “busy” in “business.” Plus, the couple has three young sons, aged seven, five, and two. And the oldest and youngest have a rare genetic condition that causes blindness in children.

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Taylor Strout
Maine Mag - Behind Rugged Seas

Rugged Seas is as tough as the people who fish our oceans and live in our coastal communities. Their gear and apparel isn’t just for the fishermen who work year-round and through all kinds of weather to bring seafood to the table—it’s for all of us who love and respect the ocean and what it does for us. And for people who are interested in a new way to say to the fishing community, “hey, we see you.”

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Taylor Strout
The Briny Babe—From Bib to Bag: The Story of Rugged Seas

In 2012, Taylor Strout was a long way away from his native Maine. He had recently taken a job working on a 150-foot midwater trawler, catching pollock on the Bering Sea. For Taylor, this meant temporarily leaving Maine, and his family, for weeks at a time to work out of Dutch Harbor, Alaska. While the landscape and the fishery were foreign to Taylor, who had spent his youth working with his family in its generational lobster business, these weren’t the differences that were most apparent. Instead, upon arriving in Alaska, Taylor immediately noticed that the fishermen all donned apparel that proudly identified the fisheries for which they worked.

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Mali Welch